What is the #1 business skill needed to make money online? That skill is copywriting. In last week’s blog post, we dove into why copywriting is such a vital skill to have. Now we’re going to dive even deeper. It is absolutely critical for anyone who wants to run a successful online business to develop their copywriting skills. Copywriting is how we communicate with our customers online. On the internet, there is no face-to-face option. There is no brick and mortar store for customers to walk into. Communication through the written word is the key to success. Effective copywriting allows
One of the world’s best copywriters, Justin Ford, once told me… “Listen kid, the number one skill any successful business person has to have is the ability to sell through the written word.” That was back when I was first introduced to copywriting. I’ll get to that story, but first it is critical to understand that copywriting is the #1 skill for anyone who wants to run a successful online business. The written word draws people in. It opens up their imagination. It brings out emotion. It makes it possible for the consumer to relate to the salesperson. And that’s
Leaving money on the table… That’s what we’re going to solve here. In last week’s post, we talked about the foundation of successful marketing—relationships. The power of relationships in marketing cannot be overstated. Relationships represent trust and build credibility. They warm a list up so they are more receptive to the offers they receive. And when people are warmed up and trust someone, they are more likely to buy from them. I have been building relationships through email marketing for years. And I successfully built a relationship with my email list that enabled me to earn $36,000 in five days!
I have been doing email marketing for a LONG time. And I truly believe that it’s the best online business model. Over the years, I have found great success—but not without putting in a lot of hard work. In the early days, I really had to hustle to build my email list. I was active on many different forums, interacting with people every day and building my list one person at a time. I paid for solo ads to be sent out by others who had their own email lists. I put in so much time and effort. I did
