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5 Professional Tools to Create a High-Converting Sales Page

It’s not enough to have an amazing product to sell…

While creating a fantastic original product is fundamental to making money online, it’s difficult to get anywhere without actually selling potential customers on that product.

In order to do this, a powerful sales page is not only helpful—it is critical!

I’ve spent years perfecting the art of creating a sales page that gets my customers’ attention, and gets them to not only click, but buy whatever it is that I’m trying to sell them.

Along the way, I’ve found some excellent tools that have made the process of creating a sales page that much easier, and far more streamlined. I’m going to go over those tools in a moment…

Before I do, though, I want to explain what a sales page is, and stress the importance of having an outstanding sales page to ensure the maximum amount of sales possible.

Trust me…I wouldn’t be where I am today without knowing how to put together a sales page that gets customers excited, and makes it irresistible for them to click on the offer…

I’m getting ahead of myself…

Before I go over the tools that can make anyone a pro at creating professional, enticing sales pages, I want to explain what sales pages are in the first place…

What Are Sales Pages?

 

Sales pages are a fundamental tool for internet marketing. Without them, selling an online product is extraordinarily difficult—if not next to impossible…

Customers need to be sold on something—even if they’ve been pre-sold well enough to be excited for the product.

Let’s say I have a newsletter, and in that newsletter I suggest a customer checks out a product that I think will change their lives. Once they click a link, they get to a basic checkout page…

Unless the customer really needs the product that I am selling, they aren’t going to simply type in their credit card information and click the “purchase” button. Instead, they are going to need to be further sold.

Customers can change their mind quickly. They also may be questioning whether a product is right for them or not. This is where sales pages come into play…

Once I presell a customer via email, I will send them to a sales page—not a checkout page. There I will have a pitch waiting that takes them from being curious about the product, to feeling like they absolutely need that product in order to improve their lives.

The sales page is where the real pitch is made. This is where a customer is drawn in, and all of their concerns are laid to rest.

Sales pages also excite the customer, and confirm their decision to purchase whatever it is that is being sold.

If I am selling an eBook on how to train a dog, for instance, my sales page will convince them that my system is the absolute easiest and best way for them to train their dog to be obedient, friendly and loyal.

By the time I finish my pitch, they’ll already be reaching for their wallet!

Selling the Offer

One a customer gets to a sales page, they need to be sold. There are actually a few different ways to do this…

Which method will really depend on the offer. I know that, personally, I use a mix of these different sales methods to sell a variety of different products.

It’s also important to consider the costs of these different sales methods. Some are going to be more expensive than others.

Here are 3 sales methods that can be used on a sales page to get a customer excited, and essentially close the sale…

1. VSL (Video Sales Letter)

A VSL (Video Sales Letter) is a sales method that involves having a video on the sales page for the customer to watch to get them even more excited about the product that is being sold. These are very popular, and extremely effective—if they are well-produced.

A VSL can be long or short depending on the product and the pitch. However long they are, they are intended to get the customer’s attention, and build up their excitement exponentially until they are so excited that they can’t help but purchase the product.

These videos often cannot be paused or skipped—encouraging the customer to stick around to the end of the video.

The video will generally tell a story, and take the customer through an emotional journey that hits all of their pain points. At the end of the video is the final pitch, and the call-to-action.

I love VSLs because they are visually appealing, and they are easy for a customer to take in. Instead of reading or taking any action, they simply watch the video until they are ready to click.

Keep in mind that there is an art to writing a VSL. Because of this, it’s important to be an amazing copywriter, or to hire a copywriter that can write a persuasive and engaging script.

If the product being sold is something that lends well to visuals, a VSL is an excellent choice. Going with the dog training example from earlier, if you are selling an eBook on dog training, the video can show the journey of an unruly dog that eventually becomes well-trained.

VSLs are a great tool for mid-ticket offers, such as offers between $97 and $700.

2. WSL (Written Sales Letter)

A WSL (Written Sales Letter) is another excellent sales method that involves text instead of video to sell a product. These are often used for products that are a little lower in price.

Keep in mind with a WSL that the customer must be engaged throughout the entire letter to buy. Because of this, excellent copy must be used.

The customer needs to want to keep reading, and the letter needs to build up their excitement until they are ready to click the “BUY NOW,” button at the end.

The WSL should target the intended audience in a way that speaks directly to them. If the ad campaign is going the way it is supposed to, there should be plenty of great leads that match the product that is being sold. The WSL is simply closing the deal.

I personally use WSLs for products that range anywhere from $1 to $97. Although I can write my own copy, some people may want to hire a copywriter, or take advantage of the training that we provide at Lurn.

We’ve successfully taught many entrepreneurs how to write amazing sales copy, for both VSLs and WSLs.

DON’T try to write a WSL if you don’t know what you’re doing. You’ll end up wasting time, and wasting great leads that may have purchased the product with better copy. Instead, hire someone, or take courses (like the ones we provide at Lurn) that help to ensure the best copy possible.

Webinar

The last sales method that can be used to sell a product or service is a webinar.

A webinar is a seminar that is done online with a smaller audience. These seminars are LIVE, and are often two or three hours long.

Webinars are particularly useful for high-ticket items, as they allow marketers to directly connect with their audience in order to sell their product.

Because of this direct connection, I would suggest keeping a webinar relatively small. It’s important that each customer feels engaged, and like they are part of something private and special.

Personally, I like to use webinars to sell products that are at least $700. This is because I know that a webinar is going to take time out of my day, and I want only the most qualified people on the call.

Part of signing people up for a webinar is driving highly qualified traffic, which may involve spending a little more money on advertising. Still, these customers will be more likely to buy, making it worth the cost.

A great way to boost sales during a webinar is to retarget customers that have already purchased in the past. These warm customers will already know whom it is that they are purchasing from, and will be much more likely to purchase a higher ticket item (since they’ve already purchased a lower ticket item before).

Even for a webinar, a great sales page is needed with engaging copy. Still, in this situation, the purpose of the sales page is to get them to the webinar—instead of selling them directly.

Sales Pages Are Right for ANY Kind of Business 

Sales pages aren’t just for eBooks and courses. Anything can be sold through a sales page, in just about any niche imaginable. Whether they are physical or digital, a sales page can help to pre-sell any variety of products.

I’ve helped clients to set up sales pages for their eCommerce businesses, and I’ve helped clients to set up sales pages for their online courses.

I’ve also helped others to sell—and personally sold—products in a variety of niches, including:

• Health
• Wealth
• Entrepreneurship
• Pet Training
• Relationships
• Mindfulness
• Digital Publishing
• And more

No matter what your business is, and no matter what you sell, your business can benefit from a sales pages.

Tools to Create Your Sales Page

Now that I’ve gone over why sales pages are so important, it’s time to take a look at a few different tools that can be used to build a beautiful and streamlined sales page, easily.

These tools can help to create sales pages for any business in any niche, and they are so easy to use that most people can create a page in no time.

I want to start with one of my favorite resources, that I recommend very highly…

ClickFunnels

ClickFunnels is an industry standard when it comes to creating sales pages. This is because it’s efficient, reliable and easy to use.

With only a few clicks, ClickFunnels users are able to set up a beautiful sales page that draws customers in, and keeps their attention.

On top of that, ClickFunnels makes it extraordinarily simple to set up a full funnel. This means a customer is taken all the way through the sales funnel with one powerful resource. It’s incredible how streamlined the process is.

With ClickFunnels, there is also an incredible amount of customization. Making changes to the page is simple and intuitive, allowing for full customization without a huge learning curve.

On top of all of this, ClickFunnels makes split testing a breeze.

Split testing is extremely important for any sales page. Even with excellent copy, there may be some small changes that can significantly boost sales. Because of this, it’s important to be able to split test, and track the results.

ClickFunnels allows you to run multiple sales pages simultaneously, allowing a user to see which pages are performing better. From there, more adjustments can be made until the user creates the perfect sales page.

The only real downside to ClickFunnels is the cost.

The basic package costs $97 per month, and includes: 20 funnels, 100 pages, 3 domains and more. For a beginner, this is perfect.

I know that, personally, this isn’t enough for me. That’s why I opt for the Etison Suite. With this package, ClickFunnels users have unlimited access, and can build as many funnels and pages as they’d like.

Since I am always running a variety of campaigns, this is the right package for me. Still, I understand that a lot of people are on a budget and—frankly—don’t need the full suite.

Still, cost is a factor to consider, and for people on a budget, ClickFunnels may not be the right choice.

For those that can afford it, though, ClickFunnels is one of the best page builders in the industry and—trust me—it is worth the money!

 InstaBuilder

InstaBuilder is a fantastic page builder that has innovative drag and drop technology, that allows page builders to put together an amazing sales page with relative ease. Although InstaBuilder takes a little work to get the hang of, it’s worth investing the time.

A lot of the learning curve comes from the sheer amount of customizable options that InstaBuilder gives its users. Users can add:

• Images
• Videos
• Text
• Buttons
• Boxes
• Facebook Comments
• And So Much More

Users can even ad surveys that lead up to their sales page!

InstaBuilder also has analytics and even SEO tools…allowing users to get the most of their sales page.

On top of being able to create an excellent sales page, InstaBuilder also allows users to string together the perfect sales funnel—with both up and downsells.

One of the major advantages that InstaBuilder has over ClickFunnels is how inexpensive it is. The starting price for InstaBuilder is a one-time fee of just $77! The other two options are also one-time fees of $97 for their “unlimited license” plan, and $197 for their “developer license” plan.

InstaBuilder gives you a LOT for your dollar.

WP ProfitBuilder

 ProfitBuilder is another excellent sales page builder that allows for an incredible amount of customization at a low cost. There are also a variety of templates available to build an amazing page in vey little time.

ProfitBuilder takes pride in their…

• site integration,
• fast load times,
• drag and drop layout
• and simple funnel building.

You can also easily create an eCommerce store.

Like with other page builders, ProfitBuilder allows you to track your success, as well as do A/B testing on different pages.

One of the biggest advantages that profitBuilder has over its competition is the price. Their most expensive plan that includes 50 personal sites is only a one-time payment of $67.67. That’s absolutely incredible for the amount of value that you get.

OptimizePress

Next, there is OptimizePress.

OptimizePress allows users to build a variety of different pages—including sales pages—in a simple and intuitive way. They offer over 30 templates, allowing your to find a page that works well for your needs without having to design it from scratch.

You can also create membership portals with OptimizePress, which is another bonus.

OptimizePress is affordable, with the lowest-priced plan being $97, and the highest-price plan being $297. These are both one-time payments.

While OptimizePress is more expensive than other options, it does have a pretty large array of features that help to justify the cost.

Divi Builder by Elegant Themes

Another very simple and streamlined page builder is the Divi Builder by Elegant Themes.

Divi Builder has a large selection of customizable themes that all look very professional and sleek. There are even elegant eCommerce store themes that are available—allowing you to set up a fantastic looking eCommerce store with ease.

By joining Elegant Themes, users also have access to their opt-in page builder, and more.

There are two payment options that you can choose from: A yearly payment of $89 per year, or a lifetime payment of just $249.

Make Sure to Have Sales Pages for Your Products and Services!

There are many different resources that can be used to build a sales page, but no matter which one you choose, it’s important for you to understand the necessity of having a sales page to boost your sales.

These pages help to sell your product in an automated way, so that you don’t have to be out there constantly hustling. Instead, you can run effective ads that drive traffic to your sales pages, which in turn convert customers and make you money.

If you would like some help with driving traffic, building a sales page and/or writing the copy for your page, let us know.

Lurn has amazing training courses designed to teach you everything that you need to know about creating high-converting copy on a stunning sales page, that is sure to increase your conversion.

We’ll also help you to write compelling ads that will land your customers on your sales page in the first place!

Increase your sales and make more money with the help of powerful sales pages.

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25 Types Of Reports That Will Get You Leads And Sales

I’ve said it before and I’ll say it again…

Content is KING!

There is absolutely nothing more valuable to people than information. People are actively looking for information on the internet all the time—24/7. And you can feed this need for information while benefiting your own online business. You can use content as a way to:

• Engage your audience
• Provide valuable information
• Increase credibility
• Build a relationship with your audience
• Show how unique you are
• Provide calls-to-action
• Give away free stuff
• Get people to make micro-commitments
• Reach new people
• Get your brand out on social media

Now, there are many different types of content out there. Examples include email, advertising, blogs, social media posts.

But one of the most effective types of content you can use in your online business is the report.

How To Use Reports To Grow Your Digital Business

Reports are absolutely invaluable.

You can use reports to exponentially increase the exposure of your digital business to the right audience. And you can use it to generate leads and sales. How? Here are some uses for reports:

• Offer it as a FREE gift on your opt-in page to help generate email leads.
• Periodically give away FREE reports to subscribers to build your relationship with them.
• Present a bundle of reports as an offer to your list of subscribers—perhaps giving them the first one for FREE.
• Have your list subscribe to a series of reports for a flat fee.

Just remember, if you want to create reports to sell, they need to be different from and more robust than the ones you give away for free. Fortunately, there are a lot of different types of reports you can create. Some of them may lend themselves better to the free report. Other types might be ideal to sell for profit.

With that in mind, here are 25 types of reports that will get you leads and sales…

1. General List

This might be the most common type of report you’ve seen out there. This is your basic report that provides the top secrets, techniques, ways, tips, steps, strategies, habits, or—well—anything, to help people in a certain niche. And these reports are always associated with a number.

But while this type of report is common and straightforward, the value it offers is tremendous. You can give people insight into any niche with this type of report and it’s great as a FREE giveaway.

Here are some examples of General List reports:

• Top 5 Strategies of Successful Investors
• Learn the 7 Greatest Secrets of the Top Internet Marketers
• Burn More Calories Everyday with These 10 Tips
• 30 Internet Marketing Methods that Will Propel Your Online Business Forward
• The Top 5 Foods You Never Knew Were Making You Fat

2. The How-To

People want to know how to do things. This type of report is great for anyone who has a business where they can teach a process for doing something in a few steps. The report will lay out how to do something in chronological order.

Here are some examples of the how-to report:

• How to Train Your Dog in Five Simple Steps
• How to Lose 10 Pounds in Two Weeks
• How to Turn Wool into Colored Yarn in 5 Easy Steps
• How to Start Earning Money Online within a Week
• How to Find the Perfect Life Partner

3. Turning Something into More

We all have things that we start with and wish they were bigger and better. And they can be! We just have to know how to tap into their potential. You can easily create reports that show people step-by-step how to take what they have and turn it into something that will give them a better life.

Here are some excellent examples of reports that help people turn what they have into something more:

• How to Turn $100 into a Fortune Investing in Cryptocurrency
• How to Turn Your Job Loss into a New Business
• How to Turn Your First Page into a Novel
• How to Turn Your Neighbor into Your Best Friend
• How to Turn Your First eCommerce Sale into Millions

4. Blueprint Reports

This is very similar to the how-to, but instead of phrasing it as a how-to, the report presents the topic as a blueprint. This is like the blueprint to a building. It is something the reader can follow EXACTLY to get the same results you got.

Here are some great examples of Blueprint reports:

• The Online Business Owner’s Blueprint to Marketing Success
• The Unbeatable Blueprint to Planning the Ultimate Wedding
• The Fish-Lover’s Blueprint for Building an Incredible Salt Water Aquarium
• The Real Estate Agent’s Blueprint for Staging Your Home
• The Successful Author’s Blueprint for Preparing Your Manuscript so Editors Will Actually Read It

5. Checklists & Planners

Another way to express tips, strategies, and advice is to provide them in the form of a checklist. People absolutely LOVE to check things off a list. It gives them such a feeling of accomplishment. It’s almost like providing them with a planner that they can use to get through something and stay on target. Plus, this is an ideal report when you need something short that you can give away for FREE.

Examples of Checklist reports include:

• The 30-Day Checklist to Meditation
• The Ultimate Guide Holiday Party Planning
• 20-Item Checklist to Scheduling Your Day as a Self-Employed Person
• 10 Things You Need to Do Before You Post Your Facebook Ad
• Teachers’ Top 20 To-Dos Before They Start Their First Day

6. Combination Reports

Sometimes, you can take two separate niche topics or two closely related niches and bring them together in a report. This gives the reader the value of getting information for two related topics in one place. For example, losing weight and eating a healthy diet go hand-in-hand. So does saving for retirement and your child’s education.

Here are some examples of Combination reports:

• How to Eat for Weight Loss and Get All the Nutrients You Need
• How to Feed Your Family Healthier Meals AND Cut Your Grocery Bill
• How to Start Your Own Business and Make More Money than Ever
• How to Improve Your Grades and Have More Time to Yourself
• How to Discipline Your Teen and Still Have a Good Relationship with Him or Her

7. Top FAQs

No matter what your niche or business is, people ALWAYS have questions. You could have an FAQ resource on your website, if you have a website. But wouldn’t it be better if you bundled up all the most relevant FAQs from all the resources you can find into one all-encompassing report?

People would absolutely love having all the answers in one place. It saves them the time and frustration of looking for the information. Plus, it makes you look that much more credible.

Top FAQs reports can be “Top X Questions About…”:

• Growing a Vegetable Garden
• Investing in the Stock Market
• Training for a Marathon
• Hiring a Freelancer
• Generating Leads
• Writing a Book

8. Sources of Ideas

Some people need to be given direction. They might know the general niche they want to work in or the general thing they want to accomplish, but they don’t know how to get started or what to do. In this situation, a report that gives the reader ideas that will guide them is invaluable.

Here are some examples of reports that offer a Source of Ideas:

• 50 Creative Ways to Show Someone You Love Them
• 101 Plot Ideas for the Creative Writer
• Top 30 Vacation Spots for the Winter Traveler
• 100 No-Fail Headlines for Your Email Marketing Campaign
• Top 50 Ways for New Mothers to Find Time for Themselves

9. Compilation of Resources

It is such a PAIN to have to search the internet for resources. So many people spend hours scouring Google for the information they need. But if you could offer a niche-specific report that provided the reader with the resources they need, they would be more than willing to pay for that report.

This type of report will list the resources in alphabetical order and include all relevant information, such as website URL, physical address, contact information, and pricing.

Here are some ideas for Compilation of Resources reports:

• Guide to the Best Hotels in the UK
• Guide Most Pet-Friendly Hotels Across the US
• The Top 20 Recommended Resources for Learning a New Language
• The 100 Most Educational Games for Kids
• The Children’s Book Writer’s Resource Guide

10. Niche Marketing

Take what you know about something general, such as internet marketing or email marketing, and target niche business owners. Narrow it down so that the information contained in your report is specific to the needs of the niche. This will give you a unique angle on a topic that is incredibly common.

Not only will you stand out in the niche, but this type of report is very versatile. You can generate it for one niche, then tweak it so that it can be used in another niche.

Some Niche Marketing report ideas include:

• The eCommerce Guide to Marketing
• The Dog Trainer’s Guide to Marketing
• A 7-Day Plan for Promoting Your Wedding Planning Business
• The Quickest Ways to Get More Referrals for Your Photography Business
• A Crash Course in Getting Your Paintings in Gallery Shows

11. Beginner’s Guide

Everyone is a beginner at some point. And these beginners welcome all the help they can get. You can create beginner’s guides in any niche you can think of. Fill the guide with useful tips and techniques and you will have a devoted following.

Some examples of Beginner’s Guides include:

• A Beginner’s Guide to Internet Marketing
• A Beginner’s Guide to Learning a New Language
• A Guide to Starting a Medicinal Garden for the Beginner
• 10 Beginner’s Tips for Reselling on eBay
• Beginner’s Top Strategies for Winning Las Vegas

12. Advanced Guide

You can follow up your Beginner’s Guide with an Advanced Guide. These can be given or sold one after the other to deliver extra value. With your advanced guide, you want to take it up to the next level. Make sure you include information that is beyond the beginner level and will appeal to someone who knows their way around a bit.

Examples of Advanced Guides include:

• An Advanced Field Guide to Animal Tracking
• Soccer Drills for the Advanced Player
• 9 Advanced Sales Strategies for the Real Estate Agent
• Advanced Social Media Marketing Strategies
• 10 Advanced Tips for Parents of Teens

13. What to Expect the First Year

Another way to approach the beginner’s guide is to consider the tips you can give for the first year. This is especially useful for people who are doing something that will last for the long-term and requires an adjustment period. The tips or advice you give in this type of guide will be appreciated during a very challenging time in a person’s life.

Here are examples of a “What to Expect the First Year” report:

• What to Expect the First Year As a New Parent
• What to Expect the First Year of Your Online Business
• What to Expect the First Year of College
• What to Expect the First Year Living Away from Home
• What to Expect the First Year of Marriage

14. How To Save Money

When you can write a report that tells people how to save money, they’ll like it. If that report tells them how to save money on something they have to do on a regular basis, they’ll LOVE it. And you can sell a report like this for $10 or $15. After all, if it’s going to save them $20 or $50 or more, then why not?

Examples of “How to Save Money” reports include:

• Top 10 Ways to Save $500 This Holiday Season
• How to Cut Your Grocery Bill by 20%
• 7 Sure-Fire Tips to Save Money on Your Next Vacation
• The Knitter’s Guide to Buying Yarn at Wholesale Prices
• Top 5 Secrets to Buying Brand Name Clothes at Bargain Prices

15. Common Mistakes To Avoid

Sometimes, writing a report from the angle of what mistakes to avoid is a good way to attract interest. After all, there are ALWAYS challenges, no matter what we do in life. Helping people become aware of these challenges and teaching them how to avoid them is valuable in any niche.

Examples of “Common Mistakes to Avoid” reports are:

• The 5 Most Common Mistakes People Make When Buying Their First Car
• How to Avoid the Top 10 Mistakes Made by Poker Newbies
• These Are 10 Things You Shouldn’t Do When Trying to Lose Weight
• 7 Stupid Things People Do When They Travel to a New Country
• 15 Things to Avoid When Launching Your First Online Business

16. The 5-Minute Guide

A report that shows people how to solve a problem or make a change in mere minutes is valuable. After all, people are always trying to save time. The quicker they can get something done or find a solution to a problem, the happier they will be—especially if it’s related to something they don’t like doing.

Here are some examples of “5-Minute” reports:

• The 5-Minute Guide to Organizing Your Kitchen
• The 5-Minute Guide to Soothing a Tummy Ache
• The 5-Minute Guide to Getting Out of the Grocery Store Faster
• The 5-Minute Guide to Improving Your Golf Game
• The 5-Minute Guide to Training Your Dog

17. How to Survive

Then there are the situations where you can’t solve a problem or get out of what you need to do. In these instances, a report that helps people deal with it, survive it, and get through to the other side is invaluable.

Here are some examples of “How to Survive” reports:

• How to Survive the Death of a Loved One
• How to Survive a Major Illness and Regain Your Health
• How to Survive the Loss of Your Job
• How to Survive Losing Your Home to a Natural Disaster
• How to Survive Facebook’s Advertising Rules

18. Appeal to the Busy Person

Everyone is super busy. We have jobs, families, community responsibilities. We have far less time than we need, which makes it difficult to fit everything in and still take care of ourselves.

Because of this lack of time, many people tend to avoid doing what they need or want to do. They don’t think they can ever achieve the results someone else has achieved because they think they don’t have the time. When you target “busy people,” you are speaking to the hectic lives people live. And you can inspire them to do what they want despite their busy lives.

Here are some great examples of reports that appeal to the busy person:

• The Busy Mother’s Guide to Finding Alone Time
• The Busy Student’s Guide to Getting Top Grades
• The Busy Executive’s Guide to Having More One-on-One Time with Employees
• The Busy Person’s Guide to Planning & Cooking Healthy Meals
• The Busy Professional’s Guide to Making New Friends

19. Age-Related

Sometimes, people want to know how to deal with things that are related to a specific age-group. After all, there are challenges throughout the various stages of life, whether they are your own challenges or you need to help someone with their challenges. And different age groups need different solutions to similar problems—you aren’t going to deal with a misbehaving toddler the same way you deal with a misbehaving teenager.

Here are some “Age-Related” report ideas:

• How to Retire by Age 50 and Live the Lifestyle You Want
• How to Tame the Terrible Twos without Temper Tantrums
• How to Live Through the Teenage Years and Have a Strong Relationship with Your Teen
• Your Complete Guide to Starting a New Business in Your Retirement Years
• A-Z Crafting Guide for Preschoolers

20. Current Events

There are news stories and amazing things happening all over the world every single day. People are into these stories and events. They care about them. And they want to know how those events affect what they are doing.

Here are some report ideas that tie into Current Events:

• Top Tips to Planning the Best 50^th Birthday Surprise Party Ever!
• 10 Things You Can’t Travel to the Olympics Without
• 20 Amazing Christmas Gifts You Can Get for Under $10
• Top 10 Travel Destinations for Spring Break
• The Best Ways to Enjoy This Year’s County Fair

21. True Stories

We are all inspired by the lives and accomplishments of other people. This is especially the case when we are facing a challenge we aren’t sure we can overcome. When we are lacking confidence, hearing how other people succeeded can give us the boost we need. It can also teach us tips and strategies we can use in our own lives.

Check out these examples of “True Story” reports:

• The Inspiring True Story of a Man Who Severed His Spinal Cord and Walked Again
• Inspiring Stories of Centenarians
• Inspiring Stories of Breast Cancer Survivors
• The Inspiring True Story of a Man Who Survived 30 Years in a Prison Camp
• The Inspiring True Story of a Woman Who Started with $100 and Invested Her Way to Millions

22. Interview

People want to learn from the experts. You might be one of them, but there are plenty of others out there. You can interview them and create a series of reports from these interviews that you can share with your audience.

The great thing about the Interview approach is that you can interview multiple people in a single niche.

Take internet marketing. you could interview experts in the different areas of internet marketing, such as email marketing, social media marketing, advertising, and blogging. Each of these pieces contributes to the whole picture. They come together to help someone have a well-rounded idea of how to effectively use internet marketing for their online business.

And you don’t even have to be an expert in the niche you are working in. You can choose any niche, find the experts, and interview them. You can do this in multiple niches.

Here are some examples of “Interview” reports:

• A Sit-Down with a Fitness Trainer
• An Interview with a Travel Agent on How to Find the Best Travel Deals
• Questions on How to Buy a Used Car Answered by a Top Used Car Dealer
• How to Clean Up Your Credit with a Financial Planning Expert
• Best Ways to Homeschool Your Child with an Education Expert

23. Secrets of Professionals

Everyone and their dog wants to know the secrets of professionals who have succeeded. After all, these are the people who have shown it can be done and have led the way. And these are the people who can help those just starting out avoid the pitfalls that await them. When people can learn and replicate the results of the professionals, they will jump at the opportunity.

Here are examples of reports about the Secrets of Professionals:

• Learn the Secrets of Master Painters and Create a Masterpiece
• How Professional Fitness Trainers Stay Lean and Toned
• Learn How Professional Chefs Cook for Their Families
• What Top Marathoners Do to Prepare for Races
• What Inspires the Best Fashion Designers and How to Duplicate Their Results

24. Case Studies

This is where you get to showcase success stories. Ideally, these success cases have used your method or something you are selling to get where they are today. Your audience wants to know it’s possible. They want to see that real people have done it. You can show them that.

Here are some examples of “Case Study” reports:

• How the Top Internet Marketers Made Their First Million
• Take a Journey with Five Moms Who Each Lost More than 50 Pounds
• Inside the Best Fundraisers of the Top Five New Charities this Year
• Alongside the Top Fitness Trainers as They Do Their Personal Workouts
• How the Best Gamers Made Their Way to the Top

25. Pop Culture Tips and Tricks

We see the rich and famous all around us in the media. We are influenced by them every day, whether we like to admit it or not. And why shouldn’t we be. These are the people who have blazed trails and many of them have succeeded through sheer willpower and determination. We can grab people’s attention and teach them when we use pop culture as the draw in our reports.

Here are some fabulous “Pop Culture” report examples:

• The Diet Used by Celebrities Like Hugh Jackman to Get Lean and Ripped for Their Next Role
• Fashion Lessons from the Red Carpet
• How Royalty Keeps It Real and How You Can Too
• Tips and Tricks from the Dragon’s Den’s Most Successful Entrepreneurs
• How to Look Younger without Plastic Surgery—10 Celebrities Show You How

It’s All about How You Use this Exciting Tool

Reports offer you an endless list of possibilities when it comes to connecting with your audience. What you have seen in this post is just a sampling of what you can do. With these types of reports, you can engage your audience, inform and educate them, and build an incredible relationship with them.

This extensive list of report ideas is enough to set you on the path of generating A LOT of leads and sales. But you need to know the next steps once your report is written.

To learn more about how you can use reports to build your email list, check out the 100% FREE Digital Bootcamp. You’ll discover exactly how to create and use reports to get email leads and build your business.

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How to Use Google Display Ads to Take a Marketing Campaign to the Next Level

In order to get more sales, it is absolutely critical to drive traffic. Without traffic, there are no customers, and without customers there are NO SALES.

Traditionally, a brick and mortar company could rely (to an extent) on foot traffic and word of mouth. These days, though, word of mouth isn’t enough and—for online businesses—foot traffic does not exist.

This is why ads are so important. In order to compete in today’s online marketplace and in order to truly stand out, marketers need to produce stellar ads that excite and entice their audiences.

Running ads may seem like a challenge, and there can be a bit of a learning curve. Still, they are actually easier to run than most people would think—especially when running ads through platforms like Google.

Google gives marketers a comprehensive platform, from which they can tailor the perfect ads for their needs.

One of the most powerful types of ads that Google offers is their display ads. Google Display Ads allows you to seamlessly run an online marketing campaign leveraging the power of banner ads.

Banner ads have been utilized since the early days of the internet, and they are still an extremely popular and powerful tool that can produce real results.

In order to take full advantage of Google Display Ads, it’s important to understand more about:

• What the platform is.
• How it works.
• What types of businesses will benefit from it.
• What types of ads are available.
• How to target.
• How to leverage metrics to increase efficiency.

Google Display Ads has helped me to dramatically increase the traffic to my sites, which has in turn led to thousands of dollars in sales that I never would have seen without these ads.

Any marketer that is not using this extremely useful tool is truly doing themselves a disservice…

Let’s take a quick moment to better understand what Google Display Ads are, to create a better understanding of what exactly it is that I am talking about…

What Are Google Display Ads? 

Google Display Ads, put simply, are a sub-section of Google Adwords. This means marketers can actually create Google Display ads using the same platform as the rest of their Google Ads campaigns.

Through Google Display Ads, advertisers can create flawless banner ads that are either focused on an image, or an image mixed with text that can be added in Google Display Ads when the ad is created. We’ll get into that in more depth in a moment.

Essentially, for visual ads that draw the attention of potential customers, Google Display Ads are an invaluable tool.

Why Google Display Ads? 

What is it that makes Google Display Ads such an invaluable tool? And why use banner ads at all?

To answer the first question, Google Display Ads allows marketers to reach a large audience, with a low barrier of entry. With as little as $10-20 per day, marketers have access to a market of nearly 90% of internet users from all around the world.

This means the potential reach of literally millions of people!

On top of that, Google Display Ads allows you to run ad campaigns that are based around clicks, instead of just impressions. This means that not only will you reach millions of people, but you will also have a much higher chance of actually converting these potential customers.

While this all sounds amazing, there is also the issue of banner blindness. This refers to the tendency for users to ignore banners—which leads a lot of marketers to avoid banner ads altogether.

This is a mistake, because while banner blindness does exist, there is an easy way around it…

Have a great banner ad!

As long as ads are able to really reach the right audience and catch their attention, a marketer can still get lots of clicks. The key is to create ads that reach the preferred audience, and to target those ads properly. We’ll get into targeting in a little bit.

To defeat banner blindness, ads need to stand out. They don’t need to be over-the-top, but they do need to get the customer to stop for a moment and look at what is being offered.

There are a variety of ways to do this, including:

• Sales
• Specials
• Time-Sensitive Materials
• Appealing Images
• GREAT AD COPY

It’s also extremely important to consider the sheer magnitude of a Google Display Ads campaign, and where customers can be reached. Using banner ads and Google Display Ads, potential customers are shown ads through:

• Blogs
• Articles
• Video Services
• Apps
• Even Emails!

Essentially, any website owners that have opted into Google AdSense may end up showing your ad (as long as the targeting fits).

While all of this sounds great, the question remains…

“Will this work for my business?”

What Types of Businesses Benefit from Google Display Ads 

There are a variety of different types of businesses that can find success advertising using Google Display Ads. Here are a few of them:

eCommerce

Because of the physical nature of the product, banner ads can work amazingly well for eCommerce businesses.

If a business owner is selling a particular product and they know how to target properly, they can put their product on display in front of people that are interested in that exact thing.

Consider someone that is selling shoes online.

A banner ad featuring stylish shoes that are on sale can drive an incredible amount of traffic, made up of customers that love shoes or are at least in the market for a stylish pair of shoes.

eCommerce and banner ads are a perfect fit.

Affiliate Products and Digital Products

Ads for affiliate products can be more tricky, but they can still work. Just keep in mind that the page that the customer lands on has to be part of a full website, and not just a static sales page. Google frowns upon static sales pages.

With that in mind, affiliate product and digital product ads can be displayed with visuals that help the customer to see the results the product will provide for them. 

Service Related Businesses

While services may not seem like they would translate to a visual ad, they actually can quite easily.

By showing the services in action or the results, the marketer can catch the potential customer’s attention, and can remind them of a service that they need provided. This, in turn, can lead to a click.

Most businesses can benefit from banner ads, if the ads are effective and well-targeted.

How Google Display Ads Works 

So, Google Display Ads banners work…now what? How do they work? And what does a marketer need to understand about running these ads?

Here are some things to consider when getting a Google Display Ads campaign off the ground… 

Where Ads Will Show

The first thing to keep in mind when running ads on Google Display Ads is where the ads will show. Before even getting into the details of how to run an ad, it’s important to understand more about how the audience will view the ad.

Ads can be shown in a variety of places, as we discussed before. In order to tailor ads for the audience, these different ad placements need to be kept in mind.

It’s also necessary to understand how the process works for the companies that are running the ads on their websites.

First, website owners will open up advertising space for Google to sell using AdSense – a platform website owners use to monetize their traffic.

From there, Google sells the ad spot to advertisers. They then split the profits with the website owner.

In order to get ad space, a marketer needs to create an ad, and then bid on the placement of the ad. Think about it like buying real estate. Whoever pays the most generally wins the bid.

Keep in mind that Google doesn’t just look at the bid price, though…they also look at the quality of the bid and use that information to find what they consider to be the best ads for their users.

If Google sees two bids and one is lower—but Google believes the ad and the website the ad is driving consumers to is higher quality—Google may actually opt for that ad instead of the higher bidder.

Bidding Options

There are a few different bidding options that are available to marketers when they are running ads.

Some of these options include:

1. Viewable CPM (Costs per Thousand Impressions). This is where a marketer pays X amount of dollars for every 1,000 times an ad is seen.

2. CPC (Costs per Click). This involves bidding and paying a certain amount per user click.

3. CPA (Costs per Acquisition). This involves the marketer paying a certain amount per user action. This is only used after generating over 50 actions.

Marketing Objectives

The bidding option that the marketer should choose should depend on their end goals.

For instance, if an ad campaign is based around exposure and getting a brand out there, impressions may be the most effective bidding option. If the goal is for the consumer to take action, though, CPC may be the way to go.

This doesn’t mean a marketer is forced to only run one form of campaign. Multiple campaigns can be created with different ad sets and ads. Still, it is important to have a better understand, for each ad, of what needs to be accomplished.

Take a look at the end goal of the marketing campaign, then bid based on what option will best help to reach that goal.

Targeting

Targeting is extremely important for reaching the exact audience a marketer wants to reach.

Back when marketers relied on old media, the way to target was to run ads on radio stations or TV networks that may have a similar audience to the product that was being sold.

Things have changed. Now audiences can be directly targeted based on a variety of factors.

Even banners have changed.

Where before people would erect billboards that were displayed to a very large general audience, now online billboards (banner ads) can be displayed to EXACTLY the right people.

There are a variety of different types of targeting that all marketers should be aware of, as well as different audiences that should be considered. Let’s start with choosing the right audience.

The Perfect Audience  

The audience a marketer chooses for their ad campaign will fundamentally change the effectiveness of their ad or ads.

Keep in mind that the broader the audience is, the more likely it is to waste money. Even if the goal of the ad is impressions, getting a bunch of impressions from the wrong people is essentially useless.

Instead, ads should be highly focused, reaching the audience that will be most likely to interact, view the ad and take action when the time comes.

It’s important to note that the more targeted the ad is, the less people it is likely to reach. At the same time, though, the more targeted the ad is, the better chances of that ad reaching the right people.

Here are some aspects of targeting that are important to consider when building the perfect audience:

1. Age. Not all products or services are appropriate for all ages. If a business owner is selling a product designed specifically for elderly people, having a younger audience view the ads would be a waste of money.

Instead, an ad should be targeted to reach the right age demographic of potential buyers.

2. Gender. There are some products that both genders will benefit from. That said, many offers are gender specific.

For instance, you are more than likely wasting your time trying to sell men’s boxer-briefs to women!

Consider which gender (if not both) would benefit most from a product or service before running an ad.

3. Location. Some products appeal to customers in certain locations. For instance, snow boots are effectively useless in Miami, Florida.

If a company is international, it’s also important to consider which countries would be more likely to purchase a product. If the product is an eBook that is written in English, Mexico may not be where you want to focus the majority of your ads.

4. Interests. One of the most overlooked demographics that people should consider more are their audience’s interests.

Interests are an amazing way to ensure that the right people that are actually interested in a product or service see the ads.

If an entrepreneur is selling headphones, for instance, then music is an extremely important interest to consider.

Interests allow marketers to get highly specific with their ads—allowing them to reach the perfect audience.

Different Types of Targeting

Not only are there different audiences that can be selected when running Google ads, but there are also different types of targeting. These different targeting types allow marketers to reach the right audience based on a variety of specific factors.

The different types of targeting include:

Topics. Google has used their network to determine the topics of different apps, videos and websites that have opted in to AdSense.

Marketers can actually run ads on websites, apps and more based off of the specific topics that Google has created categories for. This means the ability to reach sites that are in the same sphere that a marketer is looking to advertise in.

Affinity. This type of targeting is based around users that Google considers to be long-term potential customers.

In-Market. In-market audiences are audiences that Google considers ready-to-buy. These are people that are already interested in what a marketer is selling, and simply need a nudge in the right direction.

Remarketing. This type of targeting involves retargeting people that have already visited a website before. These people have shown interest, and may simply need a reminder of what they are missing out on, or a special deal to get them in the figurative “door.”

Placement. When a marketer is looking to run ads on a specific website, placement ad targeting is the way to go. With placement ad targeting, a marketer can actually choose the URL that they want their ad to appear on.

With a mixture of the right types of targeting and the right audience, an ad campaign can go from getting mediocre results to creating amazing results that lead to massive sales.

Keep in mind, though, that this requires a marketer to know what their ideal audience should look like.

Part of this will come from making certain assumptions based on the brand that has been built. The other part will involve taking a deep look at the metrics from different campaigns, split-testing and seeing which audiences and targeted ads come out on top.

Understanding Metrics

In order to grow a marketing campaign while also saving money, it’s important to understand how to read the ongoing metrics from the every ad campaign.

By running ads and then taking a look at the metrics, I have been able to make the changes needed to reach the perfect audience—which is the audience that is much more willing to click, consider and eventually buy.

The best marketers in the world understand the importance of looking over the metrics that they receive throughout each ad campaign, so they are able to use that data to tweak and grow.

It is extraordinarily rare that people run the best ad possible on their first go around. Even I continue to view the metrics from my ads and split-test for better results…

There could be a variety of different issues with an ad, and it’s only by looking over where the ad failed and where it succeeded that changes can be made.

Here are some things to consider when looking over the metrics of an ad campaign…

The Metrics to Look For 

There are a few key metrics that should be considered with an ad campaign. These include:

Impressions. It’s important to see how many people have seen an ad, to get a better idea of the reach at a certain price point.

Clicks. If the ad isn’t getting any clicks, it’s not worth throwing money at. The amount of clicks should be considered alongside the…

CPC (Cost per Click). The average CPC should be low. If it creeps up too high, some changes need to be made to bring it down.

Conversion. It’s not enough to see the ad. People need to click through, and eventually become customers. Consider what conversion the ad is getting, to see how the advertising costs stack up with the actual conversions.

Audience/Demographics Reception. This is extremely important when it comes to making changes to who exactly is seeing the ad, and what changes can be made to boost the effectiveness of the ad.

Actually, I want to take a moment to discuss audience and demographics reception a little more in-depth…

While it’s extremely important to make sure not too much is being spent on each click, it’s also useful to take a look at who exactly is interacting with each ad.

A lot of advertisers will start an add thinking that a large variety of people will view and interact with that ad, but then find that only a certain group of people do. When this is the case, adjustments can be made.

A marketer may advertise to 18-50 year old customers, only to find that the customers 25-35 are the ones clicking the most. They may find that the 18-24 crowd isn’t clicking at all. If this is the case, there is no use wasting money trying to reach an audience that doesn’t care.

On the other hand, if the marketer believes that a certain demographic still would benefit, then changes to an ad may need to be made.

For instance, to reach the 18-24 crowd, an ad may need to be changed so it is more youthful and appeals to a younger audience.

All of this leads to another aspect of advertising that will take a Google Display Ads campaign from good to great…

Split-Testing

Any good internet ad campaign should include some form of A/B testing.

Without getting too far into the weeds, split-testing involves running two or more similar ads, and seeing what the results are for each ad. Then, whatever ad performs the way that the marketer intends better can be tested again against another ad with small changes.

The goal is to find the ads that convert the highest.

This can only be accomplished by looking at the metrics of an ad and seeing where it succeeded or failed.

Scaling Up

The last thing I wanted to discuss with metrics is scaling up.

Once a successful ad is found, it can be scaled in a variety of ways to make sure that it reaches a bigger audience.

Some ways to scale up are:

1. Trying new topics, keywords and interests.

2. Reformatting successful ads.

(For instance, an ad may work well as a square ad, and a marketer can then try reformatting it to be a banner ad.)

3. Remarketing and selling new products to the same audience.

4. Increasing budget steadily over time.

5. Changing the bidding type to reach new objectives.

Through proper scaling, an entrepreneur will find that their business continues to grow, and that their ads make them more and more money!

The Future of Banner Ads

Google Display Ads are the present and future of banner ads. They allow for a heightened level of campaign customization, and they help to ensure that marketers get the most impressions, clicks and conversions for their dollars.

When it comes time to run ads, consider what we’ve discussed in this blog. Then, create an ad.

Once the ad goes live, start paying attention to the metrics, and see how the targeting, placement and overall campaign parameters are working for the ad. If the ad isn’t successful, don’t give up on it completely! Try making some changes to the audience, copy and more.

A few small tweaks may be all that is necessary to take an ad from good to great.

Start considering how display ads can be implemented to build your business to new levels, then put together the best display ad campaign possible through Google Display Ads.

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FREE eCommerce Business Workshop

The Simple Model One Student Used To Get His First $10,000 in Sales Selling Products He Never Even Saw (Or Owned) https://www.youtube.com/watch?v=u9QwjW7_SxI