An opt-in page is one of the most important pages a marketer will ever create. Why? Because an opt-in page is where email addresses are collected. It’s the basis of building an email list. And an email list is the most important asset any online business can have. There’s more to it, of course. Just because a marketer throws up an opt-in page, it doesn’t mean that people will be lining up to give away their email addresses. People won’t opt-in for no reason. The most effective opt-in pages offer a FREE gift to entice people to opt-in. This
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