Want to start and grow an online business?
Of course. Who doesn’t?
And there are more entrepreneurial opportunities right now than any other time in human history.
But in order to be successful, you need to develop a few skills.
That’s why we put together this amazing resource list to help you make 2018 your most profitable year.
7 Essential Online Business Skills For 2018
Note: The links to the resources are linked in the numbered titles.
Copywriting is the most important skill any online business owner can have.
Here’s why:
- Copywriting is used everywhere
- All marketing is based on copywriting
- Hiring a great copywriter is ridiculously expensive
- Cheap copywriters don’t know what they’re doing
The PEG Method is a skill to help set and achieve goals.
It’s a triangle method based on…
- Goals
- Assets
- Problems
Relationships are the most important factor when it comes to marketing.
The whole purpose of a sales funnel is to build relationships and trust. If you can build genuine relationships with people, that’s more than half the battle.
What do all of the best marketers, copywriters, public speakers all have in common?
They’re great storytellers. So much of marketing success hinges on the ability to tell great, relatable stories.
Here are some of the benefits of storytelling…
- Catches attention
- Relatability
- Builds credibility
- Creates trust
Opt-In Pages are usually the first part of a sales funnel. They are a crucial step in bringing someone from not knowing a brand to being a loyal customer.
Opt-In Pages are also the key to building an email list. So it’s an immensely valuable skill to know how to create a high-converting opt-in page.
Content is king. That’s become cliché, but it’s true.
Without content, there is no material for people to consume. There is no way to interact with people. There is no way for people to be exposed to your brand.
This is why knowing how to create great content is one of the most valuable online business skills to have.
Traffic is the lifeblood of online business. Without traffic, there are no people visiting the business, which means no customers, which means no business.
There are many ways to drive traffic. Some are highly effective and others are a complete waste of time and money.
Learning how to consistently drive traffic is absolutely crucial to online business success.
Now that wraps up this list.
Start building these skills and accelerating your success in the new year.
Wishing you a great 2018.
– Anik Singal
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